A rural Canadian departmental store that I worked with when they started their e-commerce operations in 2018.
Fields sometimes needed posters for staff and for their stores. Here’s one for their back-to-school shopping season in summer 2018.
One of the features of FIELDS.ca is the community bulletin board. They envisioned that every town where they operated would have a special section which would be populated with local news and events.
The poster had a special focus to give a snapshot of rural Canada with its diversity in age, gender and ethnicities.
FIELDS.ca had multiple methods of getting their products to their customers, so they asked me to create a video to describe the process.
I did this with Premiere Pro, After Effects, Photoshop and Illustrator.
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