{"id":1550,"date":"2022-05-08T18:12:26","date_gmt":"2022-05-09T01:12:26","guid":{"rendered":"https:\/\/xyzcreativeworks.com\/?post_type=web&#038;p=1550"},"modified":"2022-05-08T18:12:27","modified_gmt":"2022-05-09T01:12:27","slug":"broadway-dental-group","status":"publish","type":"web","link":"https:\/\/xyzcreativeworks.com\/web\/broadway-dental-group\/","title":{"rendered":"Broadway Dental Group"},"content":{"rendered":"\n<p>More than just a website, a dental office in Vancouver wanted something that they would be in control of.<\/p>\n\n\n\n<p>They wanted a sleek, modern and clean website that had a hero video, staff profiles and the website <strong>must be easily edited by staff<\/strong>.<\/p>\n\n\n\n<p>In addition, they needed a website with <strong>automatically updating Google Reviews<\/strong>.<\/p>\n\n\n\n<p>Here&#8217;s how I accomplished each requirement.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"easily-editable-by-staff\">Easily editable by staff<\/h2>\n\n\n<p>Broadway Dental Group wanted to be self-sufficient and reduce cost of keeping a web developer on retainer.<\/p>\n\n\n\n<p>They wanted it hosted on WordPress. They also needed to be able to edit the whole site without calling a web developer to do it for them.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-did-i-make-this-website-usereditable\">How did I make this website user-editable?<\/h3>\n\n\n<p>I foresaw some things changing often<\/p>\n\n\n\n<ul><li>Staff leaving, joining, necessitating website changes<\/li><li>Contact info changes<\/li><\/ul>\n\n\n\n<p>An easy way to solve this procedure is to use WordPress&#8217;s Patterns and Reusable Blocks.<\/p>\n\n\n\n<p>Finally, I also created a manual that outlined how to make changes and where to access various services.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"managing-staffing-changes\">Managing staffing changes<\/h3>\n\n\n<p>I created three patterns: single staff thumbnail, a row of staff thumbnails and a single profile thumbnail.<\/p>\n\n\n\n<p>One click, and staff can get designs that conform to the design of the website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1024x549.png\" alt=\"\" class=\"wp-image-1554\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1024x549.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-650x349.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-768x412.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1536x824.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1200x644.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image.png 1601w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Using Patterns, one click will allow staff to get a row of staff thumbnails or a single staff profile among other templates.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"contact-bar\">Contact bar<\/h3>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-1024x493.png\" alt=\"\" class=\"wp-image-1555\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-1024x493.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-650x313.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-768x369.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-1536x739.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1-1200x577.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-1.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The contact bar is used throughout the website. In order to reduce staff&#8217;s workload of having to make changes on every page, I created a Contact Bar template.<\/p>\n\n\n\n<p>By using Reusable Blocks, changes made on this page will be propagated to all pages. This saves staff time keeping track of pages where the Contact Bar is.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"manual\">Manual<\/h3>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-5.png\" alt=\"\" class=\"wp-image-1559\" width=\"610\" height=\"470\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-5.png 731w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-5-650x502.png 650w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption>A snippet of the manual that I created for Broadway Dental Group.<\/figcaption><\/figure>\n\n\n\n<p>On the client&#8217;s request, I wrote a manual with the following guides:<\/p>\n\n\n\n<ul><li>How to add\/remove staff<\/li><li>Guide to creating a blog post in WordPress<\/li><li>How to check Analytics<\/li><li>Changing contact information<\/li><li>Modifying Advantages section<\/li><li>Host, WordPress, FTP details<\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"autoupdating-google-my-business-reviews\">Auto-updating Google My Business reviews<\/h2>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3-1024x611.png\" alt=\"\" class=\"wp-image-1557\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3-1024x611.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3-650x388.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3-768x458.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3-1200x716.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-3.png 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Google Reviews that automatically populate<\/figcaption><\/figure><\/div>\n\n\n\n<p>Broadway Dental Group makes a lot of effort to get Google Reviews.<\/p>\n\n\n\n<p>In order to feature these cornerstones of their marketing efforts, I had to write a script in the WordPress backend to automatically pull reviews every month.<\/p>\n\n\n\n<p>I also had to make sure that long reviews did not stretch the page, so I implemented a &#8220;read more&#8221; function.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"314\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2022\/05\/image-4.png\" alt=\"\" class=\"wp-image-1558\"\/><figcaption>A &#8220;read more&#8221; function ensures that a long review doesn&#8217;t push the page to excessive heights.<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two requirements: easily editable by staff; has auto-updating Google 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