{"id":2020,"date":"2023-03-23T05:19:28","date_gmt":"2023-03-23T12:19:28","guid":{"rendered":"https:\/\/xyzcreativeworks.com\/?post_type=web&#038;p=2020"},"modified":"2024-04-21T07:20:59","modified_gmt":"2024-04-21T14:20:59","slug":"coaching-websites","status":"publish","type":"web","link":"https:\/\/xyzcreativeworks.com\/web\/coaching-websites\/","title":{"rendered":"Coaching websites"},"content":{"rendered":"\n<p>I believe coaches can significantly help people with their work, mental health and life.<\/p>\n\n\n\n<p>Which is why it&#8217;s an honour to help these coaches build their personal websites.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"coaching-through-kindness\">Coaching Through Kindness<\/h2>\n\n\n<p>My client, Laura, wanted to build a business and hired me to do the website, branding and appointment-setting system with a goal to reduce admin. <\/p>\n\n\n\n<p>Here&#8217;s a breakdown of the major aspects of building <a href=\"https:\/\/coachingthroughkindness.com\/\">CoachingThroughKindness.com<\/a>.<\/p>\n\n\n\n<ul>\n<li>Bought domain<\/li>\n\n\n\n<li>Setup email system<\/li>\n\n\n\n<li>Built a website themed around birds, nature and freedom<\/li>\n\n\n\n<li>Printing business cards and tabletop sign<\/li>\n\n\n\n<li>Appointment booking system<\/li>\n<\/ul>\n\n\n\n<p>I built the website with two goals:<\/p>\n\n\n\n<ul>\n<li>Keep running costs low<\/li>\n\n\n\n<li>Minimize complicated technical decisions<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"branding-with-birds\">Branding with birds<\/h3>\n\n\n<p>Birds are central to Coaching Through Kindness&#8217;s brand and they permeate all aspects of their design.<\/p>\n\n\n\n<p><strong>On the logo<\/strong>&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2025\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-1024x1024.png\" alt=\"\" class=\"wp-image-2025\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-1024x1024.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-650x650.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-150x150.png 150w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-768x768.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-1536x1536.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-2048x2048.png 2048w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-1200x1200.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/icon-sized-logo-1980x1980.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"2026\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-1024x1024.png\" alt=\"\" class=\"wp-image-2026\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-1024x1024.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-650x650.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-150x150.png 150w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-768x768.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-1536x1536.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-2048x2048.png 2048w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-1200x1200.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/large-graphic-1980x1980.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" data-id=\"2024\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-1024x320.png\" alt=\"\" class=\"wp-image-2024\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-1024x320.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-650x203.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-768x240.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-1536x480.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-2048x640.png 2048w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-1200x375.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/rectangle-logo-1980x619.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>On print collateral&#8230;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"943\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/tabletop-sign-mockup.jpg\" alt=\"\" class=\"wp-image-2021\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/tabletop-sign-mockup.jpg 946w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/tabletop-sign-mockup-650x648.jpg 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/tabletop-sign-mockup-150x150.jpg 150w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/tabletop-sign-mockup-768x766.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"747\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/laura-stanley-business-card-mockup.jpg\" alt=\"\" class=\"wp-image-2022\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/laura-stanley-business-card-mockup.jpg 745w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/laura-stanley-business-card-mockup-648x650.jpg 648w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/laura-stanley-business-card-mockup-150x150.jpg 150w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/figure>\n\n\n\n<p><strong>And finally, on the website&#8230;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-1024x526.png\" alt=\"\" class=\"wp-image-2028\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-1024x526.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-650x334.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-768x394.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-1536x789.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24-1200x616.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-24.png 1907w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-1024x529.png\" alt=\"\" class=\"wp-image-2029\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-1024x529.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-650x336.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-768x397.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-1536x794.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25-1200x620.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-25.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-1024x530.png\" alt=\"\" class=\"wp-image-2030\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-1024x530.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-650x336.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-768x398.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-1536x795.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26-1200x621.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-26.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"appointment-booking-system\">Appointment booking system<\/h3>\n\n\n<p>The appointment booking system reduced Laura&#8217;s admin work significantly. <\/p>\n\n\n\n<p>Without this system, Laura would need to liaise with the client and book the sessions they wanted. Then, they would have to collect payment manually. If there were any cancellations or rescheduling, Laura would have to do it manually.<\/p>\n\n\n\n<p>I researched a few appointment booking system that had payment integration and decided to test Acuity Scheduling and Calendly. We learned <a href=\"https:\/\/xyzcreativeworks.com\/index.php\/2023\/02\/09\/calendly-vs-acuity-for-coaches\/\">the pros and cons of each system<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"reducing-complicated-technical-aspects\">Reducing complicated technical aspects<\/h3>\n\n\n<p>Clients can feel at a lost when making decisions on things in which they aren&#8217;t an expert in.<\/p>\n\n\n\n<p>I try to reduce such frictions.<\/p>\n\n\n\n<p>Guiding me were the two pillars to build the website:<\/p>\n\n\n\n<ul>\n<li>Minimize costs<\/li>\n\n\n\n<li>Minimize client&#8217;s technical decisions<\/li>\n<\/ul>\n\n\n\n<p>In building Coaching Through Kindness, I had make decisions on how to keep costs down while ensuring my client had their own email address, reliable web host and email booking system.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"training-and-handover\">Training and handover<\/h2>\n\n\n<p>At the end of the project, I created a manual and videos to guide Laura.<\/p>\n\n\n\n<p>The content I created helps her administer the online aspect of her business. <\/p>\n\n\n\n<p>Below is a sample video on how to set custom hours in Acuity Scheduling.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Set custom availability hours in Acuity Squarespace Scheduling\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/WFqqMfvdZBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I have worked with XY for over a year and he has created my website and marketing materials. I find that he is responsive, creative, positive, attentive and quite an expert.<\/p>\n\n\n\n<p>I feel honored to recommend him and it has been my experience that not only does he assist you in a timely and friendly manner\u2026he also gently guides you through the process and any changes required.<\/p>\n\n\n\n<p>I loved the end product and am excited to continue my collaboration in the future knowing that he will elevate whatever project I bring to him to a high standard. I highly recommend XY!<\/p>\n<cite>Laura Stanley,\u00a0<a href=\"http:\/\/coachingthroughkindness.com\/\">Coaching Through Kindness<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"vals-fauquier\">Vals Fauquier<\/h2>\n\n\n<p>It all started with this butterfly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"1024\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-27.png\" alt=\"\" class=\"wp-image-2035\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-27.png 715w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-27-454x650.png 454w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<p>This butterfly resulted in the deep purple background for the website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-1024x581.png\" alt=\"\" class=\"wp-image-2037\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-1024x581.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-650x369.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-768x436.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-1536x872.png 1536w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29-1200x681.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-29.png 1901w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This butterfly also became the favicon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"35\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-28.png\" alt=\"\" class=\"wp-image-2036\"\/><\/figure>\n\n\n\n<p>Butterflies also replaced bullet points.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30-1024x457.png\" alt=\"\" class=\"wp-image-2038\" srcset=\"https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30-1024x457.png 1024w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30-650x290.png 650w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30-768x343.png 768w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30-1200x535.png 1200w, https:\/\/xyzcreativeworks.com\/wp-content\/uploads\/2023\/03\/image-30.png 1213w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"built-on-custom-wordpress\">Built on custom WordPress<\/h2>\n\n\n<p>In order to make these possible, I had to build <a href=\"https:\/\/valsfauquier.com\/\">valsfauquier.com<\/a> with a custom theme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focus on 6 key elements that help people understand what you offer.","protected":false},"featured_media":2031,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coaching websites - Xuyun Zeng<\/title>\n<meta name=\"description\" content=\"Building a coaching website is simple if you focus on 6 key elements that help people understand what you offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xyzcreativeworks.com\/web\/coaching-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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