Domain Authority Score in SEO: Examining Its Meaning

If you are new to SEO, you might wonder what domain authority means.

In street talk, it’s “rep”.

In Gen Z talk, it’s “clout”.

In intelligentsia talk, it’s “gravitas”.

In SEO talk, it’s “DA”.

Domain Authority (DA) is a metric that was created by the SEO software company Moz to predict how well a website will rank on search engine result pages (SERPs).

It is measured on a scale from 1 to 100, with higher scores indicating more rep, clout, gravitas or DA.

Think of it this way: If you were in a room full of people and you had to choose someone to give you advice, wouldn’t you trust the person who is seen as an authority in that particular field?

The same concept applies to websites. Search engines like Google also look for authoritative websites to provide the best results to their users.

Why You Should Aspire To Increase Your DA, every day

Having a high Domain Authority can have several benefits for your website. Firstly, it can help improve your search engine rankings. When search engines see that your domain has a high authority, they are more likely to show your website to users, increasing your visibility and organic traffic.

High Domain Authority can also attract more inbound links. When other websites see that your website is authoritative, they are more likely to link to your content, which can further improve your rankings and increase your online reputation.

Tools to Measure Domain Authority

Now that you understand the importance of domain authority and how to improve it, you might be wondering how you can measure your progress.

Luckily, there are several useful tools available that can help you track and analyze your domain authority.

I’ve tested these three, and they’re free or have a trial.

Moz’s Link Explorer is one of the most widely used tools for measuring domain authority. It provides valuable insights into the backlink profile of your website, allowing you to see which sites are linking to you and how strong their domains are.

With Link Explorer, you can monitor your domain authority over time and track your progress as you implement SEO strategies to improve it.


A bit more of a pain to set up, because you need to verify your website in order to use Ahrefs’ Webmasters Tools and get access to the Domain Rating score.

When you sign up, make sure you hunt high and low for the free option. Ahrefs has a free option for monitoring your website.

Ahrefs is another powerful tool that offers a wide range of SEO features, including domain authority measurement. It provides detailed backlink analysis, allowing you to identify high-quality links that contribute to your domain authority. Ahrefs also offers a comprehensive site audit feature that helps you identify and fix any SEO issues that may be affecting your domain authority.


SEMrush has a trial that you can use to access all features including getting your DA score.

It also provides a detailed overview of your website’s backlink profile, allowing you to analyze the quality and quantity of your backlinks.

Factors Influencing Domain Authority

Let’s dive into the factors that influence this crucial metric and see how you can improve it.

Age of your domain

I had a client who just couldn’t outrank a website, even though they tried.

Upon doing an SEO audit, we found that their competitor has been online for 20 years…

The age of your domain plays a significant role in determining your domain authority.

Generally, older domains tend to have higher authority. This is because search engines trust websites that have been around for a longer time.

Quality and relevance of your content

Content is king, and it applies here as well.

Creating high-quality, informative, and engaging content that matches the search intent of your target audience will not only improve your domain authority but also drive more organic traffic to your website.

The most important part is to start with good keyword research and you can do that with free tools.

Backlinks, are one of the most crucial factors in determining your domain authority.

When reputable websites link to your content, it signals to search engines that your website is trustworthy and authoritative.

However, keep in mind that it’s not just about the quantity of backlinks, but also the quality. Focus on acquiring high-quality backlinks from authoritative websites in your niche.

If you are just starting out, think of whom you can approach for a link. Could be your alumni association, your professional association, your friends, etc.

As you mature, you’ll start having to do outreaches and buy these backlinks or offer something like a guest post for websites with higher DA, so you can get some link juice from them.

Technical SEO

Your website’s technical aspects also contribute to your domain authority.

Factors like website speed, mobile-friendliness, and overall user experience play a role in how search engines perceive your website.

Make sure your website is technically optimized to provide a seamless browsing experience for your visitors.

These are some of the key factors that influence your domain authority.

Remember, it’s not an overnight process, but with consistent effort and a strategic approach, you can see significant improvements in your domain authority over time.

Take action and enhance your domain authority

  • Create a content strategy that focuses on quality and relevance. Provide value to your audience and address their pain points. Do your keyword research with free tools if you can’t afford paid tools.
  • Invest in building high-quality backlinks from reputable websites in your niche. Reach out to influencers and industry experts for collaboration opportunities.
  • Ensure your website is technically optimized for speed, mobile-friendliness, and a seamless user experience.
  • Engage with your audience on social media platforms and encourage them to share your content.
  • Build a strong brand presence and reputation by consistently delivering value and maintaining a positive online image.

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