Gentle Smile Dental Studio

Dental clinic website with video, SEO, 360 viewer to rank on Google and convert visitors.

I built this website for an aesthetic-focused dental studio. Together with the founder, I created the content, design, tech stack and media.

We started out with XYZ helping with articles writing for the website but we wanted a better website experience for visitors and I am glad I have XYZ helping to revamp the website. He understands what you want and is able to deliver it.

Dr Kelvin Chua, Founder, Gentle Smile Dental Studio

Website Features

The aesthetic dentistry space is crowded. Here’s how we made Gentle Smile Dental Studio stand out:

YouTube Above-The-Fold Video

A corporate video that shows the customer’s journey and the dental clinic’s selling points.

gentle smile dental studio youtube hero

Floating WhatsApp Button

We needed a quick way for interested clients to get in touch. A floating WhatsApp button made it convenient.

gentle smile dental studio whatsapp button

SEO Content Writing

I developed all the content for their website. This includes:

  • 19 dental treatment pages
  • 3 landing pages for ads
  • Dentist and staff profiles

We wanted to help Gentle Smile Dental Studio rank for more keywords. It currently ranks for 700 keywords which saves them hundreds in ad dollars.

SEO Content Writing for dental clinic


Using stock, AI and self-generated images, we created infographics that helped visitors understand the procedures to enhance their smiles.

All infographics had to be coloured according to Gentle Smile’s brand.

Google Reviews

As dental clinics are highly personal, having social proof was important.

google reviews for dental clinic

360 Viewer

In order to showcase the premium clinic’s design, we implemented a 360-degree photo for the lobby, treatment room and photo studio.

360 photo of dental clinic

Landing Pages For Ads

gentle smile dental studio dentist website

We created three concise landing pages for Google Ads for Invisalign, dental veneers and one that lists all their services.

I condensed the content on the main treatment pages to ensure that people who visit from Google Ads can understand the service quickly and contact the clinic.

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See how I have helped my clients.