Coaching websites

Focus on 6 key elements that help people understand what you offer.

I believe coaches can significantly help people with their work, mental health and life.

Which is why it’s an honour to help these coaches build their personal websites.

Coaching Through Kindness

My client, Laura, wanted to build a business and hired me to do the website, branding and appointment-setting system with a goal to reduce admin.

Here’s a breakdown of the major aspects of building

  • Bought domain
  • Setup email system
  • Built a website themed around birds, nature and freedom
  • Printing business cards and tabletop sign
  • Appointment booking system

I built the website with two goals:

  • Keep running costs low
  • Minimize complicated technical decisions

Branding with birds

Birds are central to Coaching Through Kindness’s brand and they permeate all aspects of their design.

On the logo

On print collateral…

And finally, on the website…

Appointment booking system

The appointment booking system reduced Laura’s admin work significantly.

Without this system, Laura would need to liaise with the client and book the sessions they wanted. Then, they would have to collect payment manually. If there were any cancellations or rescheduling, Laura would have to do it manually.

I researched a few appointment booking system that had payment integration and decided to test Acuity Scheduling and Calendly. We learned the pros and cons of each system.

Reducing complicated technical aspects

Clients can feel at a lost when making decisions on things in which they aren’t an expert in.

I try to reduce such frictions.

Guiding me were the two pillars to build the website:

  • Minimize costs
  • Minimize client’s technical decisions

In building Coaching Through Kindness, I had make decisions on how to keep costs down while ensuring my client had their own email address, reliable web host and email booking system.

Training and handover

At the end of the project, I created a manual and videos to guide Laura.

The content I created helps her administer the online aspect of her business.

Below is a sample video on how to set custom hours in Acuity Scheduling.

I have worked with XY for over a year and he has created my website and marketing materials. I find that he is responsive, creative, positive, attentive and quite an expert.

I feel honored to recommend him and it has been my experience that not only does he assist you in a timely and friendly manner…he also gently guides you through the process and any changes required.

I loved the end product and am excited to continue my collaboration in the future knowing that he will elevate whatever project I bring to him to a high standard. I highly recommend XY!

Laura Stanley, Coaching Through Kindness

Vals Fauquier

It all started with this butterfly.

This butterfly resulted in the deep purple background for the website.

This butterfly also became the favicon.

Butterflies also replaced bullet points.

Built on custom WordPress

In order to make these possible, I had to build with a custom theme.

Have a project in mind?

Websites. Graphics. SEO-oriented content.

I can get your next project off the ground.

See how I have helped my clients.